Today’s consumer is more demanding and discerning
than ever before. Requirements are far more complex than
just guaranteeing food safety.
“Clean label” is inevitably making its way into all facets of the food industry. Consumers also want to be able to read and understand what they are eating. At the same time, consumers are not willing to compromise on taste.
Health aspects and ecology are also getting increasing exposure. In short, modern consumers want good tasting, natural products that are healthy and safe and environmentally sound.